Tesco Mobile.
I wrote and directed several social projects for Tesco Mobile scoping from BTL to ATL and loved every second of working on the account.
Frozen Prices
My first shoot on the account was for Frozen Prices. For social, we wanted to create something that featured the envelope (from the OOH campaign) dramatically, and landed on the ever-dramatic award show season. From Kanye to La La Land – we took inspiration from these iconic award show moments, bringing the envelope into the limelight and championing Frozen Prices along with it.
Videographer & Editor: Philip Lawson
iPhone 17
One of which was this campaign for the launch of the iPhone 17 which boosted sales by 87%.
The challenge? We couldn’t mention or show the product in the tease phase. Oh – and we needed to rug pull a voucher offer.
The solution: CGI create a gift card, and shoot it like an Apple spoof. Every little helps.
Designer: Oded Shein
SoHo
SoHo (Small Office, Home Office) is the business side of Tesco Mobile. I was presented the task of advertising business deals on social, while heroing our audience. My solution was to shoot with real small businesses and freelancers, and have a Tesco Mobile colleague intern with them for the day to show that their jobs are not as easy as some people make them out to be …
Producers, Videographer and Editor: Greenmen Productions