My role on Audi was predominantly to define the TOV for @audiuk socials and to write copy for the odd CRM newsletter and digital fascination page.
Along the way I also ideated and art-directed concepts for cultural events and brand partnerships.
The BRIT Awards.
For the BRIT Awards 2025, myself and another creative were tasked with ideating an OOH and print concept for Audi’s partnership with the BRITs.
I came up with this classical grand piano with an Audi engine under the hood. The concept bridges Audi’s two strengths: design and engineering.
Designer: James Bush
